Cheese and biscuits/crackers. A traditional way to round out a meal. The impetus behind this project was to take a Babybel cheese and any food and get as much online traction as possible. And to get free Babybels from Babybel.

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Started in 2014, the idea was to prove that anything could be eaten with a Babybel and it would be delicious. A hastag quickly became a tumblr to collate all of the images together, and to gain followers on different platforms. 

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Simple in its appearance, Put a Babybel focussed solely on the images.  A celebrity on twitter found the tumblr and retweeted it. Someone put it on their facebook page. It soon grabbed the attention of two major press outlets. 

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Likes, follows, retweets, and page views shot up as a result of media coverage. Babybel, who thus far had been supportive on twitter, got in touch personally. 

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Ultimate goal was reached. Babybel sent a crate of Babybels, along with some other merchandise (frisbee, t-shirt).

I was approached by a TV production company asking if I wanted to be included in a weird eaters TV show. Quietly declined. 

The project stopped while I was concentrating on my studies but is about to resurface.